Search Engine Optimization

We understand that different businesses and marketplaces need particular types of search engine optimisation, which could mean completely different approaches or just slight changes in current emphasis. The point being we appreciate that one size does not fit all. Bespoke search engine optimisation services that accentuate your brand and complement your wider marketing strategy are the best way to cultivate new visitors and get better online exposure. We can outline a strategy that will give you prominence for key terms on search engines such as Google, Yahoo! and Bing, whilst being transparent enough to accommodate your voice.

High Rankings

High rankings are essential for success but at the end of the day it's all about the results.

Ensuring that your web site is optimised to perform in the search engines is central to promotion online but high rankings that produce no traffic - or (arguably worse) the wrong traffic, is just plain vanity.

The key to successful SEO is research, selection and use of the right mix of keywords to deliver sustained leads and sales in line with your online business goals.
As well as a method of generating rankings and traffic, SEO is the most cost effective way to:

• Find new customers
• Increase lead generation
• Increase sales
• Break into new markets - both by sector and geographical
• Increase brand awareness
• Build targeted traffic that's primed for conversion
• Create an accessible website for humans as well as search engines
• Demonstrate your authority with original, quality content
• Establish brand equity and credibility with page one listings

Our Approach

Comprehensive Keyword Research and Competitor Analysis

Keyword research and planning is central to a successful SEO campaign: laying the groundwork for a measured and strategic approach. Involving our SEO Analysis team, we gather evidence of existing SEO activity in your industry sector. This includes the identification of popular keywords and phrases related to your business, and the tactics and results of your competitors.
Through building an accurate picture of the search marketplace we work closely with you to identify gaps and opportunities which we can exploit. As well as increasing the chances of success, our experienced planning reduces campaign waste and allows us to focus our efforts on realistic goals.

On page Optimisation

Central to achieving and maintaining high natural ranking positions is to understand how Google operates: crawling and indexing websites and individual pages and displaying those of most quality and relevance to its users. On page optimisation applies to your website and website content and our specialists ensure all elements are setup for optimum search engine performance from day one.

Link Building

Links and in particular 'in-bound' remain influential in Google's perception of your quality and relevance. Our SEO experts will determine both the volume and type of in-bound links required to achieve page one rankings on the major search engines such as Google, Bing and Yahoo! All our links are obtained manually by a professional link builder - not a computer program.
We follow a strict and ethical link building criteria to remain above board in the eyes of Google whilst targeting quality and relevant back links to your site.

Monitoring & Reporting

The ability to accurately measure and refine the effects of search engine optimisation is one of the key advantages over traditional marketing. All our campaigns are monitored via Google Analytics software which is installed through your entire website at no extra cost. This secure and comprehensive reporting package allows you to observe a wide range of information related to website use including the source of website visits and keywords used, pages visited, user goals completed/incomplete.

It is important to remember that the cost of our SEO service is fixed, therefore the cost per customer acquisition effectively declines over time which is why SEO is the perfect, most cost effective long term online marketing strategy.